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Africa

TV Companies Need To Rethink Engagement With Sports Content Producers

. Mr Sowemimo, Ms Nwoko of Kwese Sports and Mr. Adewuyi

The days of independent producers paying television stations to air content is nearing an end, according to Chichi Nwoko, General Manager of Kwese Free Sports.

If according to the widely held industry maxim, content is king, Ms Nwoko believes that Nigerian television stations need to change their modus operandi and start to pay for good content if they are to remain relevant in the changing media environment.

Nwoko made this call at the maiden CampsBay Sports Business Forum that took place in Lagos on Wednesday, January 31, 2018, where sport industry practitioners gathered to talk about the Business of the Winter Olympics.

“Good content has to have three things; it must inform, it must impact and it must inspire,” said Ms Nwoko, whose station will be screening the 2018 Winter Olympics where Nigeria will participate for the first time through the Women’s Bobsled Team and a Skeleton athlete.

She also said the company is investing in developing local sports content and will be unveiling new programmes soon. Also on the panel was Mr KoyeSowemimo,

Head of Sports at Temple Management Company, the managers of the Bobsled team that consists of Seun Adigun, NgoziOnwumere and AkuomaOmeoga.

Sowemimo narrated how his company found Adigun’s fundraising activity to buy a sled via social media a compelling story and decided to help her facilitate her dreams of making it to the Winter Olympics alongside her teammates.

“Athletes must get themselves seen by any means and social media enables that to happen. Seun Adigun used social media to disrupt the industry and that is why we have a bobsled team,” he said.

He also premiered a video documentary of the Nigeria Women’s Bobsled team made by one of their sponsors. The convener of the forum, Mr Lolade Adewuyi, chief strategist at CampsBay Media, said it was an opportunity to get professionals to start learning from one another as they seek to improve their fortunes in the industry.

“We wanted to create an atmosphere for everyone invested in the business of sport to have an industry watering hole whereby we can share trends and insight about happenings in our field as the sector becomes a key part of the economy,” Adewuyi said.

The event had in attendance several key sport industry professionals from the media, public relations, marketing and market insight as well as administrators and leisure sports managers.

Supported by TWOREPORT, Pooja Media, Pet Bamok, The Busy Buddies, Tre Gong TV and Ezra Pearl Online, the CampsBay Sports Business Forum is a monthly event that is free for all practitioners.

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